Platform Update: Platform Requirements, Creator Removal, Localization, and Tracking Short Links
We’re back with another platform update, and this is a big one, with five brand-new features and a sneak peek at what’s to come. Let’s get into it!
Content Platform Requirements for Creators
We’ve introduced a new feature that allows publishers to control which content platforms (YouTube, Twitch, and TikTok) they require a creator to authenticate with to apply to their program. This update also allows publishers to go one step further and set minimum subscriber or follower counts to join the program or even specific creator tiers. This powerful feature gives publishers more control and automation over their creator programs, letting them spend less time reviewing applicants and more time building an amazing game.
Creator Removal Reasons & Notifications
We know that not every creator that publishers accept into their programs is going to work out. That’s why we’ve added the ability to give public and private reasons when removing a creator from a program. A public reason will be displayed to the creator in a notification letting them know they’ve been removed from the creator program, and private reasons are saved for internal publisher records. This improvement improves publisher and creator communication and will make managing creator programs simpler and more scalable.
Landing Page & Dashboard Localization
Speaking of making creator programs more scalable, we want to ensure that publishers can scale their programs outside of English-speaking countries. We’re happy to announce that all publisher landing pages and creator and publisher dashboards are now localized into Spanish, German, and French. Nexus also now supports custom translations for specific words or phrases in other languages and we plan to add more languages soon. Have a language you want us to cover? Reach out and let us know!
Tracking Short Links & QR Codes
A feature that was teased in our last update is the ability for publishers to quickly and easily distribute unique, trackable promotional links to creators in their program. All a publisher has to do is add a link in their dashboard, and we will automatically add industry-standard UTM parameters and then give each creator in their program a unique short link and QR code so that they can easily share it with their communities. A popular use case for this that we’ve heard from publishers is having creators share the game’s Steam page so they can track wishlists or purchases.
Robux Support
Last but not least, we’ve added the Roblox currency Robux to our currency conversion system. This feature makes it even easier for Roblox experience developers to integrate a creator code system into their creations by automatically converting an in-experience Robux transaction into the actual amount the developer earns in USD. We look forward to introducing Nexus Support-a-Creator programs to the Roblox community!
Coming Soon
Despite the jumbo-sized update this month, we still have more in the works. Stay tuned in the coming weeks and months for enhanced emails to creators accepted into programs, additional metrics on the content creators make, and a revamped on-platform email system for publishers.
