Platform Update: Content Requirements, Key Rewards, Creator Notes, and More

In our last update, we introduced content submission so creators could deliver campaign content directly through Nexus. In this update we build on that with campaigns that can now define exactly what content they need and hold keys until it's delivered. Plus, we’ve added private notes on every creator in your program and reviewing applications involves far less guesswork than before. What follows are the highlights, but if you'd like a full walkthrough, our team is happy to show you around.

Campaign Content Requirements and Key Rewards

Content submissions gave you a way to collect and approve what creators publish for a campaign. Now you can decide what that content should look like, and tie your rewards to it. When content submission is on, you can choose which content platforms a campaign accepts. 

For campaigns that need a specific mix of platforms, you can also set a minimum number of posts per platform. Creators see the requirements before they submit, along with their progress toward each minimum, and your accepted creators view shows which platforms each creator has covered and whether they've met the requirement.

Keys can now be released as a reward, too. Each key list on a campaign can be sent either when a creator opts in, as before, or when their required content is approved. One campaign can use both, for example sending a beta build on opt-in and the full game once content is approved. If a campaign has no platform minimums, you choose how many approved pieces earn the reward. Creators see what they're working toward on the campaign itself, and you can track each creator's reward status, or release a reward early, from the accepted creators view.

Creator Notes

Knowing which creators are great to work with shouldn't depend on a spreadsheet or someone's memory. You can now leave private notes on any creator in your program, including applicants and creators who were denied or removed.

Each note is marked positive, neutral, or negative. A new Notes column in the creators table shows the count for each category, with a preview of the notes when you hover, and the same counts appear on the creator details page. Notes are visible to everyone on your team, but never to the creator. If you run more than one program, notes are shared across them and labeled with the program they came from. Existing denial and removal reasons now appear in the same notes history, so the full record lives in one place.

More Control Over Campaign Audiences

Many of these improvements came directly from publishers running campaigns in their programs, and they focus on two things: reaching the right creators, and controlling how many take part.

Campaign audiences now use a filter builder. You can target by tier, tag, country, language, connected platform, or individual creator, and combine filters to make an audience as broad or narrow as you need, such as Gold tier creators who create in Spanish. The audience count updates as you build, so you always know how many creators you're reaching.

You can also cap how many creators are accepted into a campaign. Every eligible creator can still opt in, but once the limit is reached, content submissions close. Creators can see how many spots remain, which gives them a reason to act quickly, or you can keep the number private and only tell them when the campaign is full.

Rounding things out, you can now choose which channels announce a new campaign (on-site, email, and Discord, or none at all), name the tag that's applied to creators who accept, copy a campaign's link to share it directly, and allow a removed creator to opt back in. Campaign exports now respect your filters and include the notes attached to each submission. Suffice to say, we’ve made a ton of improvements to the campaigns system!

Clearer Application Reviews

Reviewing applications is only as reliable as the data behind it. When a creator's connected account has expired or their metrics haven't refreshed, they can look like they don't meet your requirements, or their application can look stuck.

Pending applications now flag these problems directly on each creator's social icons, showing whether an account needs to be reconnected, has out-of-date metrics, or hasn't loaded metrics yet, along with when the data was last updated. Creators are also now emailed when a connected account needs renewal, so these issues get fixed sooner.

Reevaluating pending creators is more transparent as well. Before it runs, Nexus shows what will happen based on your current program settings, including which creators will be approved, denied, or left for review, and warns you if any pending creators need to reconnect an account first.

What's Next

Next up is the Content Insights revamp we mentioned last time, and we’re starting with a brand new view for Twitch content which we’re super excited about. As always, the best features start with publisher feedback, so if there's something you'd like to see, get in touch.