FastSpring and Nexus Team Up to Help Publishers Go D2C
In a move to empower game publishers and developers, FastSpring, a global leader in D2C payments, and Nexus, a pioneer in facilitating performance-based Support-a-Creator programs, have announced a strategic partnership. This partnership aims to support game publishers to launch and grow their direct-to-consumer (D2C) channels effectively, boosting revenue and enhancing visibility through content creators promoting their web shops.
Why Game Publishers Are Turning to D2C
For many game publishers, traditional marketplaces can claim up to 30% of their revenue, making D2C an appealing alternative. Going direct not only boosts profitability but also fosters stronger player relationships. However, achieving D2C success comes with its own set of challenges and obstacles:
- Payments Infrastructure: Building and managing a global payments system is complex and time-consuming.
- Web Shop Development: Many studios lack the resources to create and maintain a high-converting web shop.
- Marketing Restrictions: Anti-steering restrictions from platforms like Apple and Google limit in-game promotion of D2C channels.
This is where the FastSpring and Nexus partnership comes into play.
The D2C Dream Team - 3 Elements of D2C Success
With our combined expertise, game developers gain access to the three elements of D2C success: a compliant global payments processor, player-optimized web shop technology, and a marketing tool to ignite an engagement and purchasing flywheel.
FastSpring offers a fully compliant payment solution that supports top payment methods in 200+ regions, offers advanced fraud prevention, and handles global tax and VAT responsibilities. This “Merchant of Record” model allows publishers to focus on their games while FastSpring manages the complexities of global transactions.
Nexus’s turnkey web shop technology, now integrated with FastSpring payments, makes it easier than ever for publishers to launch a compliant, high-converting web shop. This integration not only simplifies the launch process but also ensures better margins, enhanced user acquisition, and improved player retention.
By combining Nexus’s expertise in creating optimized web shops with FastSpring’s global payment capabilities, game publishers gain a powerful platform that supports both D2C and Support-a-Creator transactions.
Marketing Beyond the Game
Driving traffic to a D2C web shop is essential, but it can be challenging due to steering restrictions, which limit the promotion of secondary marketplaces in-game. Fortunately, content creators aren’t limited by these restrictions and can effectively promote these D2C marketplaces through their content on social platforms like YouTube, Twitch, and TikTok. Their endorsements are often more persuasive to players than direct calls to action from publishers.
Nexus, the leading Support-a-Creator platform, offers a performance-based marketing solution that enables this type of promotion and fosters dynamic partnerships between content creators and publishers of PC, Mobile, and Console games. By implementing a Support-a-Creator program into their web shop, publishers can enhance D2C revenue, boost player engagement, and improve player retention.
Your Path to D2C Success
With the FastSpring and Nexus partnership, game publishers now have a comprehensive solution to tackle the three elements of D2C success: global payments, optimized web shops, and effective marketing. This collaboration aims to change the landscape of game monetization, enabling publishers to go direct and thrive in an increasingly competitive market.
Learn more about the Nexus and FastSpring partnership here.
