Creator Program News: MY.GAMES Invests $500K in Rush Royale Creator Program

MY.GAMES recently shared how their $500K investment in the Rush Royale creator program boosted revenue, converted free to paid players, and increased player engagement, highlighting the impact of strategic creator partnerships on growth and engagement.

Here are the key takeaways from the announcement:

Creator-Driven Revenue: Based on the $500K creator earnings milestone, it’s safe to assume that the program's creators have driven many millions in transactions. The announcement emphasized the program's win-win nature—MY.GAMES benefits from the content produced, and the creators earn between 10% and 15% of each sale they drive.

Boosted Free to Paid Conversions: Kirill Kuznetsov, Head of SMM and Community Management at MY.GAMES reported that “Bloggers and streamers effectively convert non-paying players into paying customers.”

Increased Player Engagement: The content produced by creators did more than just drive revenue—their content ignited player enthusiasm and engagement and retained their interest in Rush Royale.

Doubling Down on Creator Partnerships

The MY.GAMES team recognizes the impact creators have had on the success of Rush Royale and is committed to further developing the program. A few of the ways they intend to expand the program include:

• Mentoring & Training System: Similar to Supercell’s Creator Academy, MY.GAMES intends to develop guides and resources that will help refine the video creation skills of those in the program

• “Level 0” for New Creators: To foster a larger and more inclusive creator community, they are working to introduce a “Level 0” for creators that don’t yet meet the basic requirements. Those committed to growing can advance to higher levels, eventually earning the revenue share perk.

• Performance Data: To empower creators and help them make data-informed decisions, MY.GAMES is developing an automated statistics collection system to provide actionable insights into their performance and growth.

 “The Rush Royale Content Creators Program participants greatly enhance the game's audience experience with their creative approach and passion. Their ongoing feedback helps us continuously improve Rush Royale, and we deeply value the community we've built. As we continually enhance the program, we're excited to welcome new creators in our program and see their content!”

 

- Kirill Kuznetsov, Head of Social Media at Rush Royale at MY.GAMES. 

Build your Creator Program 

The success of MY.GAMES' Creator Program underscores the importance of investing in content creators. By providing financial, technical, and community support, MY.GAMES is part of a new standard for how game studios can collaborate with creators to drive mutual growth.

To learn more about how you can introduce a creator program for your game, contact us at hello@nexus.gg.